Required Reading.
People often ask me for book and/or resource recommendations within the sphere of marketing and branding - so I curated the below list of my “required reading” on the topics. This is a collection of my favorite books on brand management, the overall concept of marketing, and digital marketing - a personal library of sorts that I love to share.
Grab a cup of coffee, settle in, and start exploring these gems. Each one has something special to offer, and I'm excited for you to discover the knowledge and inspiration they hold.
I have only two asks if you find value in this curated list:
Let me know what you think of whatever material you read. I’d welcome the opportunity to discuss it with you.
If you found value in the list, share it with a friend or colleague who would also benefit.
Happy reading!
Note: The below are not affiliate links and I earn nothing from making these recommendations. This list is curated simply for your benefit. While Amazon links are provided, I highly encourage you to leverage your local library along this reading journey.
Book List:
Positioning
By Al Ries and Jack Trout
An absolute classic - this book outlines in great detail (with helpful examples) the concept behind brand positioning, why it is important, and how to think about it for your brand as well as competitive brands. If you’re not sure where to start, this is a great place.
Permission Marketing
By Seth Godin
The concept of permission marketing hinges on one central tenant: you need permission to speak to your audience. This was something that I was always guided by in my approach to marketing, but failed to have terminology to discuss the concept until I came across this book. Highly recommended for all marketers - but especially those working on smaller brands vying for attention or marketers in large organizations managing multiple brands.
Why We Buy
By Paco Underhill
While this book is a little outdated (references to the coming failure of eComm), the retail principles shared within these pages are a goldmine for thinking about consumer behavior and psychology within any physical environment. If your brand is sold in-store, you would benefit from this read - retail insights, shopping patterns, and best practices come rapid fire. The trick post-read is figuring out which ones to apply first.
Permission Marketing
By Seth Godin
The concept of permission marketing hinges on one central tenant: you need permission to speak to your audience. This was something that I was always guided by in my approach to marketing, but failed to have terminology to discuss the concept until I came across this book. Highly recommended for all marketers - but especially those working on smaller brands vying for attention or marketers in large organizations managing multiple brands.