Hey.

Hey - I’m Eric Hotaling and I’m glad you’re here.

I’m a husband, a father, and a marketer with a passion for connecting people and brands.

I hope this site allows you to get to know more about me, my experience, my philosophy around marketing and brand management, and my excitement for tackling complex business dynamics to drive performance. I invite you to explore my career, the experiences that have shaped me, and the strategies that have driven my success.

Revenue Growth Management (RGM) has been a central part of my professional journey - an area where creativity and strategy meet data-driven precision. My passion lives at the intersection of math and magic - the robust depth of data and analytics available to marketers today and the art of storytelling in a way that changes worldviews and incents action among those brands seek to influence. When unlocked correctly, RGM delivers results for the business by putting the consumer at the center: matching the right assortment, sales channels, and promotional levers with the right current or potential customers. And when the consumer is at the center, revenue, profitability, and sustainable value creation follow.

I have extensive experience in developing and implementing Revenue Growth Management strategies across various channels, geographies, and categories. From optimizing pricing and promotions to enhancing trade relationships and effectiveness, I thrive on identifying and executing strategies that drive top- and bottom-line growth. Whether it’s through brick-and-mortar retail promotions or personalized digital consumer journeys, my approach is always anchored in a test-and-learn mindset and a commitment to measurable results.

Beyond Revenue Growth Management, digital marketing and brand management have been integral parts of my career, where I’ve had the privilege of nurturing and shaping the identities of various brands. It’s always been about identifying and preserving what makes a brand and its tribe unique - and translating that essence into effective strategies that connect with consumers while delivering against business objectives and KPIs.

Whether it’s optimizing established brands for revenue and income, or launching new brands with a focus on driving volume and share gains, I’ve been fortunate to lead projects that have left a significant impact.

I hope you sense my passion for RGM and brand management. Join me in exploring the realms of creativity, strategy, analytical insights, and measurable results. Every data point, promotion, and MARCOM tell a story - both from the brand and to the consumer.

I’m incredibly excited for what’s next.