White Space Workshop
Welcome to my blog on Marketing and Brand Management: White Space Workshop.
Why “White Space”? It’s the promise of the unknown, the uncharted, and the potential opportunities ahead. It’s innovation. It’s new thinking. It’s new ideas.
Why “Workshop”? It’s a place where new ideas are formed, foraged, and hand-crafted. But it is - by definition - where things are in-progress and not final. It’s draft mode. It’s a jam session. It’s a safe place to ideate and make mistakes.
Come join the discussion as I share my thoughts and ideas on Marketing and Brand Management. My aim is to provide thought-provoking ideas and creative inspiration to take your brand to the next level.
I’m glad you’re here,
Optionality is the Best Defense to Uncertainty
Why flexibility and options help defend against the unknown.
If You’re Not Helping Others Up, You’re Letting Them Down.
Why we have an obligation to help those around us.
