White Space Workshop

Welcome to my blog on Marketing and Brand Management: White Space Workshop.

Why “White Space”? It’s the promise of the unknown, the uncharted, and the potential opportunities ahead. It’s innovation. It’s new thinking. It’s new ideas.

Why “Workshop”? It’s a place where new ideas are formed, foraged, and hand-crafted. But it is - by definition - where things are in-progress and not final. It’s draft mode. It’s a jam session. It’s a safe place to ideate and make mistakes.

Come join the discussion as I share my thoughts and ideas on Marketing and Brand Management. My aim is to provide thought-provoking ideas and creative inspiration to take your brand to the next level.

I’m glad you’re here,


Raise the Bar
ERIC HOTALING ERIC HOTALING

Raise the Bar

The bar is raising anyway - it's up to you whether you're the one raising it.

Read More
London Bridge
ERIC HOTALING ERIC HOTALING

London Bridge

What nursery rhymes can teach us about being solution-oriented.

Read More
Map vs GPS
ERIC HOTALING ERIC HOTALING

Map vs GPS

Why we need to be clear on which you need to get from A to B.

Read More
Easier for Whom?
ERIC HOTALING ERIC HOTALING

Easier for Whom?

Why we need to balance the trade-offs that come with making things “easier”.

Read More
Step One
ERIC HOTALING ERIC HOTALING

Step One

Why the first step is often the most important.

Read More